Warum call2lead

Telemarketing für IT und OT

Gamechanger Corona

Corona has turned our business upside down, especially in the areas of marketing, sales and home offices. Trade fairs and roadshows are giving way to online events, and on-site appointments are being replaced by video calls. Now that IT infrastructures in many places have risen to the occasion, it is safe to assume that this development is irreversible, especially since it also brings potential cost savings. For many companies, home office alternatives seem to no longer be optional but, rather, have become a mandatory realignment of the working environment.

How has this affected telemarketing?

Primarily, two points can be made, although they are sometimes diametrically opposed:


Demand for telemarketing has increased, especially as compensation for presence-based marketing such as trade fairs.


Accessibility has decreased. Getting a senior decision-maker on the phone is definitely easier when he or she is based in the company rather than a home office.

What does this mean for telemarketing campaigns?

  • The days of "phoning off lists and making appointments" are definitely over.
  • More than ever, the success of a campaign is based on project preparation, including verification of data and additional research.
  • Telemarketing projects take at least a third longer than before Covid.
  • Messaging has changed from solution-based to emotion-oriented argumentation.
  • The relevant positions of possible contacts (including various word creations for position names) has expanded.

Why call2lead?

  • We have been working in a manageable but constantly changing market (primarily IT security and intrastructure / cloud) since 2004. We know companies and the responsible contact people.
  • We have the expertise to bring foreign manufacturers, e.g. from the USA or Israel, into the German market.
  • Our goal for every campaign is to be so good that it results in our receiving a follow-up order.
  • We prefer to work on the basis of our own database in order to increase the corresponding output, since about one third of all companies / organizations in Germany are "telemarketing unsuitable" - we know them and can exclude them.
  • We are not alone - if you need e.g. support in field marketing or want to bridge personnel bottlenecks, we have appropriate partners who can help on a case-by-case basis.