Corona has turned our business upside down, especially in the areas of marketing, sales and home offices. Trade fairs and roadshows are giving way to online events, and on-site appointments are being replaced by video calls. Now that IT infrastructures in many places have risen to the occasion, it is safe to assume that this development is irreversible, especially since it also brings potential cost savings. For many companies, home office alternatives seem to no longer be optional but, rather, have become a mandatory realignment of the working environment.
Primarily, two points can be made, although they are sometimes diametrically opposed:
Demand for telemarketing has increased, especially as compensation for presence-based marketing such as trade fairs.
Accessibility has decreased. Getting a senior decision-maker on the phone is definitely easier when he or she is based in the company rather than a home office.